Energy Central Professional


KUBRA Unveils New Logo and Website, Signaling Brand and Product Evolution

TEMPE, Arizona (October 18, 2016)  


    KUBRA, the premier customer experience management solution provider for the utility, insurance and government markets, today launched a refresh of its corporate brand, unveiling a new logo and website. KUBRA's new logo represents the company's mission to enable superior customer experiences, while the website incorporates the new branding and product offerings from across KUBRA.

    "The evolution of our brand identity signals the progress of our solutions from customer interaction tools to customer experience solutions," said Rick Watkin, CEO and President of KUBRA. "Through our solutions, we are re-engineering the connections between consumers and their service providers. KUBRA is well equipped for this mission with our leading-edge technologies and an innovative employee community committed to pursuing this evolved direction. We're also looking forward to making further investments in business intelligence and consumer behavior analysis to continue enhancing the customer experiences we provide."

    The acquisition of customer communication solution provider iFactor in early 2016 altered the DNA of the company and prompted a new beginning and brand position for KUBRA. The company's new logo is a reimagining of its legacy logo that represented the company's unique billing and payment offering, bringing together print and digital solutions in one platform. The new logo takes a more modern approach and adapts elements from the legacy logo to represent the customer experience solutions offered by KUBRA today. At the same time, the elements of the new logo come together to form the letter "K," allowing this to be the new symbol of KUBRA.

    In conjunction with the announcement of its new logo, KUBRA launched a new website. For the first time, the website showcases the company's billing, payment, and customer communication solutions in one location.

    For more information, please visit the new KUBRA website at

    About KUBRA

    KUBRA provides customer experience management solutions to some of the largest utility, insurance and government entities across North America. Our portfolio of meter-to-cash and outage communication solutions includes billing and payment, mapping, mobile apps and proactive communications solutions for customers. With more than 1 billion customer experiences annually, KUBRA provides performance-driven value to more than 550 clients every day. KUBRA is an operating subsidiary of the Hearst Corporation. Visit for more information.

    Contact Information:
    Alison Copeland
    (480) 584-3041


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