Energy Central Professional


Featuring Energy Central's PowerSession of the Week: 'Leveraging Customer Data to Impact Customer Behavioral Changes' on 6/9/2022 at 2pm ET - Register to attend live or access on-demand viewing!

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    During this PowerSession, panelists will share a “better” approach to leveraging customer data to offer a seamless, relevant, and compelling customer experience (CX). Join us! Register today.

    We are seeing a prolific shift in the attitudes of residential customers towards their energy and water utility. They no longer want to be passive consumers of energy and water services. Rising costs and first-hand experience of the adverse effects of climate change and water shortages are resonating with the masses. Customers are dissatisfied, to say the least. They want choice, control, and beyond-the-meter products and personalized services to help them manage rising utility costs. Energy and Water Utilities' ability to give customers what they want when and how they want it hinges on harnessing the data they already have.

    During this PowerSession, panelists will share a “better” approach to leveraging customer data to offer a seamless, relevant, and compelling customer experience (CX). This includes reaching low-income customers with the right information and offers.

    Traditionally, utilities have offered residential customers one-size-fits-all products, programs, and services. However, when it comes to disadvantaged people and communities, equality doesn’t equate to fairness. Today, utilities need to offer solutions tailored to specific income groups.

    Panelists will discuss how utilities are using customer data to advance energy and water equality in the communities they serve. They will share case studies including how they are:

    • Auto enrolling vulnerable customers in money-saving programs
    • Educating communities that have been impacted by natural disasters about their ability to combat climate change
    • Offering products, programs, and services that allow better and more equal access to renewable energy and clean water

    Key Takeaways

    • Learn how to leverage data to meet ever-rising consumer expectations for better customer service while advancing decarbonization, energy efficiency, and water conservation
    • Hear how about how to successfully tailor solutions for low-income customers
    • Learn about the most effective educational programs


    Vanessa Edmonds, Executive Director, Utility 2030 Collaborative


    Roopali Shah, mgr, Business Performance & Optimization, SMUD

    James Riley, Partner, Appos Advisors

    Susan Norris, Business Strategy Senior Manager, Energy & Utilities, Salesforce


    Salesforce is the #1 CRM for Energy & Utility companies. Customer 360 for Energy & Utilities draws on the full power of Salesforce to unite every team - marketing, sales, service, and IT - around a single, shared view of customer data on an integrated platform. This helps utilities personalize and digitize customer engagements, drive customer acquisition, accelerate time to value and reduce risk - all on a flexible and scalable platform. Learn more about Salesforce for Energy & Utilities.

    Special thanks for the support of our partner Utility 2030 Collaborative for pulling this event together.

    To Register or for more information follow this link.

    If you miss the event date, you can follow this link for On-demand access.

    About Energy Central PowerSessions:

    Energy Central PowerSessions, relaunched in late 2020, are interactive panel discussions around a specific topic in the industry. While these sessions may be sponsored, these are not product demo webinars or selling sessions but more focused on topic-specific discussions, shared case studies, and knowledge sharing. We also highly encourage interactive Q&A from the audience.

    About Energy Central:

    Energy Central is a community platform for electric power industry professionals to share, learn and connect in a collaborative environment. Supported by leading industry organizations, our mission is to help industry professionals connect and advance knowledge sharing for the benefit of the industry. We help the industry work better. Join the Energy Central Community today and be part of a growing community of over 200,000 registered members.

    If you are interested in Energy Central Event Marketing packages, you can contact us at email or you can access our media guide for more information.


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