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    Geomarketing, a smart bet on energy geolocation according to inAtlas

    September 27, 2023 - CE Noticias Financieras



      Geomarketing inAtlas-Informa is a geographic proximity component solution very useful for the energy sector. It offers segmented information from Cadastre on roof area, year of construction, industrial use or residential use, among many other parameters. In this new energy era, intelligent geo-referencing tools are essential to improve prospecting and optimize loyalty strategies in the energy sector. Reports EKMB

      The role of the energy sector in the development of economic activity and of society itself, in general, is unquestionable and the measures established in it must be compatible with the three fundamental principles: competitiveness, security of supply and environmental protection , always guaranteeing sustainable growth. A new energy horizon that is committed to clean, sustainable or renewable energies.

      Technologies have become the solution to redesign work models that improve production processes and help advance energy efficiency, as well as align with the sustainability goals of the 2030 Agenda and address new challenges and challenges in terms of: smart optimization of energy networks and customer interaction; cleaner and renewable energy; managing mergers and acquisitions for growth; successfully managing capital and infrastructure projects; improving performance and optimizing day-to-day operations; making the most of the regulatory environment; volatile and changing market dynamics, including commodity prices, supply and demand, and cost structures; sustainability, climate change and security of supply; recruiting and retaining a skilled workforce.

      Within the new technologies, GIS allow for optimal actions to attract new customers and retain them, as well as to find profitability patterns when choosing locations for energy facilities with a higher return. In this path of commitment and development of renewable energies, Geomarketing developed by inAtlas-Informa is a key tool when making decisions in energy planning in terms of commercial prospecting, qualification, optimization and availability of land and surface suitable for solar collection. Geomarketing allows to immediately search for the best locations and, there, to identify the profiles and contacts of companies and individuals who occupy certain properties or plots (industrial buildings, offices, stores, or single-family homes, etc.).

      Geomarketing is a tool based on Location Analytics and Data Visualization very useful in the planning to analyze, control and manage the data of customers, suppliers and energy competitors with a geographic dimension. Thanks to the analysis and processing of information, this platform offers energy companies updated information with a geographic component on companies, residential and individuals, based on the segmentation and union of three different databases:

      1. Cadastre information 2.

      2. Household profile data and energy consumption expenditure capacity per household. It also enables the download of contact information of individuals with marketing consent, collected and continuously updated by Atrato Media.

      3. Data on companies and self-employed, from Informa D&B, with sector of activity, turnover, risk and electricity expenditure.

      The use of these three sources also makes it possible to systematize for energy companies the service of continuous assignment of the cadastral reference to any of their contracts and customers, whether they are customers, companies or individuals (automatic daily, weekly or monthly enrichment of CRM data). A qualified and useful information when making efficient decisions about built-up roof surface or industrial use, confluence of energy facilities, areas of high concentration of companies, confluence of companies in industrial parks or any other type of companies or residential.

      Silvia Banchini, sales director & chief operating officer of inAtlas, highlights that this tool provides "the geolocation of consumption data through the address and ownership of companies or individuals; the enrichment with economic and financial business data, socio-demographic data on income, spending capacity and type of household. In addition, it offers access to cadastral data to search for roof areas (from 2000 m2) or industrial land (up to 10 hectares) available for the implementation of renewable energy systems. In a matter of seconds, Geomarketing provides the best sites for the installation of photovoltaic systems throughout Spain, at the optimum distance from the power substation network and the companies with the highest energy consumption. Many photovoltaic marketing, distribution, engineering or construction companies, in their bid for expansion, can rely on its valuable information (availability of land, area suitable for solar collection, proximity to evacuation substations up to 20 kilometers, or places of high energy consumption), to design their strategies and achieve undoubted benefits.

      Finally, Banchini highlights some of the advantages ofGeomarketing "allows segmentation of business and socio-demographic data at macro-scale and micro-scale analysis of the active universe of companies and self-employed with their headquarters and branches, as well as access to data on both resident and mobile consumers (workers, tourists, students); facilitates commercial campaigns and expansion strategies; provides quick and easy queries; visualizes the information on thematic maps, as well as its immediate download and, in addition, does not require installation or technical staff in geo analytics for the extraction of results, allows the integration of own data and synchronization with the CRM of your company. It operates both in the Iberian Peninsula and globally, integrating Dun&Bradstreet's company data and Michael Bauer International's socio-demographic profile data in more than 200 countries ".

      Geomarketing is an intelligent solution with application in the energy sector that enables the analysis of a multitude of variables by cross-referencing and statistically exploiting internal and external data from the business-industrial and domestic market. It has a wide range of applications, it can be used to geolocate consumption data through the address and ownership of the meter, of companies or individuals, for its enrichment with business, economic and financial data, socio-demographic data on income, spending capacity, type of household and cadastral data. It can also be used to access cadastral data for the search of roof surfaces or industrial land available for the implementation of renewable energy systems. And finally, to monitor business metrics on the financial and commercial status of the company, business metrics (product/product/commercial/vendor, conversion ratio, rate, profitability, etc.). It is very useful to detect areas of higher profitability, optimize your actions to attract and retain customers and make decisions on location and business location...

      In energy planning, Geomarketing is undoubtedly a very useful tool for the sector due to the spatial and territorial characteristics of the energy variables, as well as the ability to cross and integrate different sources and analyze the relationships and spatial variables in order to understand and know their presence in the territory.

      inAtlas: a company specialized in Geomarketing and Location Analytics Solutions that offers strategic business solutions based on location. It has created a proprietary technology that increases the speed of calculation of geospatial data, allowing a high flexibility of customization, visualization and continuous integration of various databases. It develops technological solutions for governments and for private companies in banking and insurance, telecommunications, energy, hospitality, retail, dealers, manufacturers, as well as customized analytical models for the search of mirror prospects, optimal locations for expansion, sales opportunities. Since 2021 it has been a subsidiary of Informa D&B, leader in Spain and Portugal in the supply of commercial and financial information for companies, and partner of the Dun&Bradstreet global network. inAtlas offers a competitive Geomarketing tool available both for the Iberian territory and internationally in more than 200 countries, which allows discovering behavioral patterns and dynamics of proximity between customers, suppliers and competitors, optimizing marketing actions aimed at attracting new customers and their retention, and detecting the best locations for expansion processes.

      Source Comunicae


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